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Aug. 7, 2024

How Privacy Efforts Can Boost Revenue

  • Emily Sachs
    Cybersecurity Law Report
Reframing privacy as a revenue tool has become a game changer for software and other technology companies looking to capitalize on protecting data and boosting regulatory compliance. Weak and nonexistent privacy programs are an immediate deal killer, Jodi Daniels, CEO of Red Clover Advisors, and Jonathan Joseph, head of solutions at Ketch, agreed during a recent program. This article distills takeaways from their presentation, including the commercial benefits of a strong privacy program, tips and considerations on privacy program efforts in business-to-business and business-to-consumer sales, and the role of the consumer demand for data protections. See our four-part series on a roadmap for building an efficient global privacy program: “Organizational Structure” (May 4, 2022), “Scope and Prioritization” (May 11, 2022), “Buy‑In, Scalability and Outside Resources” (May 18, 2022), and “Maintenance” (Jun. 1, 2022).

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